News & Education
Part 2: How to Optimize Email and Direct Mail for Maximum Impact
In Part 1, we explored why combining email with direct mail can significantly improve borrower engagement and campaign ROI. Now, let’s dig into how to create a seamless, compliant, and high-performing multichannel campaign—starting with the fundamentals of consistency and clarity.
Part 1: Why Adding Email Makes Your Direct Mail Campaigns More Effective
You’ve got your direct mail strategy dialed in—targeted offers, impeccable timing, stunning design. But what happens if that beautifully crafted mailer ends up lost in a stack of bills or overlooked on the kitchen counter?
Jooyoung Jung recognized as a 2025 HousingWire Rising Stars Honoree
Jooyoung Jung for being named a 2025 HousingWire Rising Star! As Data Solutions Team Lead at Informative Research Data Solutions
What’s Your Remail Strategy?
In direct mail, a well-crafted remail strategy can drive customer growth and enhance brand awareness. Some marketers may not be using remail at all,
Direct mail: Everybody gets it, but not everybody “gets” it.
Back in its heyday, direct mail was king. When postage was cheap and paper was even cheaper, it wasn’t uncommon for companies to send 100-page catalogs
David Eisenberg Joins as the VP of Data Analytics, Sales
David Eisenberg joins the IRDS team! Read more about IR Data Solutions’ newest Vice President of Data Analytics, Sales
Informative Research Data Solutions: Helping Lenders Achieve Revenue Goals with Data Analytics
Data Solutions provides big data analytics, modelling, and business intelligence that improve consumer targeting and retention strategies for lenders. For over a year, the Data Solutions team has been aggregating different data sets to drive growth and adoption for a wider client base.